Privacy Policy

Last updated: 9th September 2026

1. About this Privacy Policy

Mayday-VA ("I", "me", "my", "we" or "us") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how I collect and use personal data when you visit my website, contact me about my Virtual Assistant services, or otherwise interact with my business.

I process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who I am

The data controller responsible for your personal data is:

Business name: Mayday-VA
Website: https://www.mayday-va.com/
Email: susan@mayday-va.com
If you have any questions about how I use your personal data, please contact me using the details above.

3. What personal data do I collect?

I only collect personal data that is necessary for operating my website and responding to enquiries about my Virtual Assistant services.

Depending on how you interact with my website, this may include:

your name;
email address;
telephone number, if you choose to provide it;
information contained in your enquiry or correspondence with me;
technical information about your visit to my website; and
information collected through cookies and Google Analytics.

I do not intentionally collect sensitive or special category personal data through my website.

Please do not provide sensitive personal information through my website unless I specifically request it and have explained why it is required.

4. How I collect your information

I may collect personal information:

when you contact me;
when you submit an enquiry through my website;
when you communicate with me by email or other communication methods; and
automatically through cookies and analytics technologies when you use my website.

5. How I use your personal data

I may use your personal data to:

respond to enquiries;
communicate with prospective or existing clients;
provide information about my Virtual Assistant services;
administer and operate my website;
understand how visitors use my website;
improve my website and services; and
maintain the security and proper functioning of my website.

I do not use your personal data to send marketing emails unless you separately provide your consent for this in the future.

6. Lawful basis for processing

Under the UK GDPR, I must have a lawful basis for processing your personal data.

Depending on the circumstances, I may rely on the following lawful bases:

Legitimate interests

I may process information where it is necessary for my legitimate interests in operating and managing my Virtual Assistant business, responding to enquiries and maintaining my website, provided that these interests do not override your rights and freedoms.

Contract

Where you become a client, I may process personal data where this is necessary to take steps at your request before entering into a contract or to perform a contract with you.

Legal obligation

I may process personal data where necessary to comply with a legal or regulatory obligation.

Consent

Where consent is required, including for certain cookies and analytics technologies, I will ask for your consent before carrying out the relevant processing.

The ICO confirms that where consent is required under PECR for cookies and the information involved is personal data, consent should generally also be used as the UK GDPR lawful basis for the subsequent processing. (ICO)

7. Cookies and Google Analytics

My website uses cookies and similar technologies.

I use Google Analytics to understand how visitors use my website. This may provide information such as:

how visitors arrive at my website;
which pages are visited;
how long visitors spend on the website;
general information about visitors' devices and browsers; and
general website usage statistics.

Google Analytics is used to help me understand and improve the performance and usability of my website.

Where required by applicable law, I will obtain your consent before using non-essential analytics cookies or similar technologies.

You can manage or withdraw your cookie preferences through the cookie settings provided on my website.

The ICO states that organisations must explain what cookies do and why they are used, and obtain consent where required. (ICO)

For further information about the cookies used on my website, please see my Cookie Policy.

8. Google Analytics

I use Google Analytics, a web analytics service provided by Google.

Google Analytics may collect information about how visitors use my website. This information helps me understand website traffic and improve my website.

Google may process information collected through Google Analytics in accordance with its own privacy terms.

Where applicable, I will use appropriate settings and safeguards designed to reduce unnecessary collection and use of personal information.

For more information about Google's handling of data, please refer to Google's privacy information.

9. Who I share your information with

I do not sell, rent or otherwise trade your personal information.

I may share limited personal information with service providers where this is necessary to operate my business or website.

These may include:

website hosting and technical service providers;
Google, in connection with Google Analytics;
IT and security service providers; and
professional advisers where necessary.

I will only share personal information where there is a lawful basis for doing so.

10. International transfers

Some service providers I use may process personal data outside the United Kingdom.

Where personal data is transferred outside the UK, I will take appropriate steps to ensure that the transfer is lawful and that your personal data receives an appropriate level of protection under UK data protection law.

This may include relying on UK adequacy regulations or appropriate contractual safeguards where required.

11. How long I keep your information

I only keep personal information for as long as reasonably necessary for the purposes for which it was collected, including any legal, accounting or reporting requirements.

Information relating to enquiries will normally be retained for [e.g. 12 months] after the enquiry has ended, unless there is a legitimate reason to retain it for longer.

Information relating to clients will be retained for as long as necessary to provide services and for the applicable legal, accounting and record-keeping requirements.

Cookie and analytics information may be retained according to the applicable settings and retention periods of the relevant analytics service.

When information is no longer required, I will securely delete or anonymise it.

12. Your data protection rights

Under UK data protection law, you may have the right to:

request access to the personal information I hold about you;
ask me to correct inaccurate or incomplete information;
request deletion of your personal information in certain circumstances;
ask me to restrict how I process your information in certain circumstances;
object to certain processing;
request the transfer of certain personal data to you or another organisation; and
withdraw consent where I rely on consent to process your personal information.

You also have an absolute right to object to direct marketing.

These rights are subject to certain legal conditions and exemptions.

13. How to exercise your rights

If you would like to exercise any of your rights or have questions about how I process your personal information, please contact me:

Email: susan@mayday-va.com

I may need to ask for information to verify your identity before responding to a request.

I will normally respond to a valid request within one month, subject to the applicable legal requirements.

14. Data security

I take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

15. Children's information

My website and Virtual Assistant services are not intended for children.

I do not knowingly collect personal information from children through my website.

16. Third-party websites

My website may contain links to third-party websites.

I am not responsible for the privacy practices, security or content of third-party websites. I recommend that you read the privacy policy of any third-party website you visit.

17. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to my business, website, services or legal requirements.

The latest version will always be published on my website.

Last updated: 9th September 2026

18. Contact

If you have any questions about this Privacy Policy or how I handle your personal data, please contact:

Mayday-VA

Email: susan@mayday-va.com

Website: https://www.mayday-va.com/